Friends,
We’re holding a festival in this piney paradise to celebrate a spindly and delicate flower that had gone nearly extinct some years ago. Bluegrass bands play, lectures are held and the town is full of people. The organizers even set up a webcam allowing people from all over the world the pleasure of watching a plant grow.
You could say that this is a triumph of marketing, but really it’s about a large group of people in town getting together and doing a thing. It’s still about a weedy little flower, but now it’s a real festival.
Now, about that chamber of commerce…
Your pal,
– bob