Friends,
I’m not going to sugar-coat it; this year has not been great. Business has been slow and some promising opportunities have fizzled or flaked. Despite that, I’ve had the good fortune to meet new people and branch out a bit.
If I’ve learned anything this year, it’s that starting and maintaining a new business is harder than I thought. The work itself isn’t the tough part [maybe you should take a moment out of this holiday message that seems to have veered wildly off course and tell the people what it is you do. – ed Not now, I’m on a roll.]. Fixing computers, installing networks, and building websites are the jobs I’m landing most often which is fine and not terribly difficult. The problem is marketing myself. I can easily develop slick marketing plans for other people, but I’ve always had a issue with selling myself. If I overcome that, I’d be in much better shape.
So there’s my wish for the new year—to get some more business. My wish for you is that you enjoy a healthy and happy 2016.
Totally doable.
Your best pal in the whole wide world,
– bob