Friends,
As you know, I’m still looking for a full time gig after the contract information technology “engagements” fell flat. I had a nice interview this afternoon with the copy manager at a software house in New York, so that looks promising. In the meanwhile, I thought it would be nice to get some work published elsewhere that I can add to the portfolio.
I threw my hat into the ring at a nascent auto industry analysis site and they asked for a writing sample. The brief was in “500 or fewer words about something you don’t see getting any coverage, but you think the auto enthusiast press should be reporting on.” Oh boy, I can write that all day. So I did!
Media Should Talk About The U.S. Auto Industry
I’m old enough to remember Chrysler’s bankruptcy in 1979. The evening news led with breathless coverage about the ensuing loss of jobs, the political ramifications, the victims and who to blame. Foreign manufacturers were demonized. It was a very important American crisis.
I’m also old enough to remember the triumphant stories heralding Lee Iacocca’s repayment of emergency government loans ahead of schedule to save Chrysler. This made him a very important American business leader.
Renault’s takeover of AMC? I remember the gasps of horror. How can the French own American Motors? Then somebody said, “Jeep” and everybody nodded. Chrysler’s takeover of AMC? “There’s Lee, flexing his muscles,” the media shrugged and moved on.
It wasn’t until the Daimler take over of Chrysler and the media’s stenographic coverage of the “Merger of Equals” that the auto industry merited some sort of analysis again. Not the right sort, of course. Not the kind that would have identified the OE’s exposure to collapse at the hands of the credit markets.
Now, post-Carpocalypse, post-UAW bashing, post-bailout coverage is mostly a Tesla blooper reel.
I think I’m old enough to handle the truth about each car maker’s plans for American mobility. Are they planning on continuing to make cars at all? What’s driving their decision making?
Nobody has said a peep about why the Stellantis merger happened in the first place except that the late Sergio Marchionne though any merger would be a good idea. It can’t just be to sell Challengers in Brazil, can it?
I’d like to find out about these things. Wouldn’t you?
I hope that little rant lands me a sweet, low-paying gig. Maybe it’ll even lead to something else that’s could be a lot of fun.
Fingers crossed.
Your pal,
– bob