{"id":1917,"date":"2009-11-06T03:11:00","date_gmt":"2009-11-06T03:11:00","guid":{"rendered":"http:\/\/bobtherieau.com\/blog\/index.php\/2009\/11\/06\/2009-11-5-im-the-ceo-what-did-we-buy-html\/"},"modified":"2009-11-06T03:11:00","modified_gmt":"2009-11-06T03:11:00","slug":"2009-11-5-im-the-ceo-what-did-we-buy-html","status":"publish","type":"post","link":"https:\/\/bobtherieau.com\/blog\/2009\/11\/2009-11-5-im-the-ceo-what-did-we-buy-html\/","title":{"rendered":"I’m The CEO! What Did We Buy?"},"content":{"rendered":"
\n

Friends,<\/p>\n

You may remember back a few hundred days ago when we bought a ten percent stake<\/a> in the Chrysler Corporation, then gave the company to the quality mavens at Fiat. The day before yesterday, the new bosses unveiled their plans for new products. If the company lives long enough, it appears that they’re looking to build some real crap. I’m really only interested in Jeep though, and there was a presentation for that<\/a> (warning: PDF link). Let’s take a look at how little they understand the American market!<\/p>\n

What first caught my eye was their discussion of the history of the brand…<\/p>\n

\"Was<\/a>
First crossover? (it’s not hyphenated, by the way. and what the hell is with the greengrocer’s apostrophe<\/a>? -ed<\/em> That’s my gig, isn’t it?) Are they talking about this, perhaps?<\/p>\n

\"That's<\/a>
Elegance WITH capability is clearly evident here, so we can’t quibble there. Just look!<\/p>\n

But what about the children? Jeep appeals to everyone, after all. But how on earth can we indoctrinate the children? It’s already happening, people…<\/p>\n

\"Unmentioned<\/a>
Oh, James<\/a>.<\/p>\n

Jeep has also inspired people to join together all over the world to chase oil leaks and replace broken axles. Even in Hemet<\/a>…<\/p>\n

\"No<\/a>
But moving forward, how will Jeep keep the hardcore fans involved while appealing to new buyers? The lifestyle set, if you will…<\/p>\n

\"She<\/a>
Um, holy crap? Is this the new face of Jeep? The clip art lady with a cheap hat? I’m sure we’ll see her at the next Jamboree<\/a> in her Compass. Along with this guy…<\/p>\n

\"Welcome<\/a>
He might be from Hemet. Or somewhere else…<\/p>\n

Oh, you young aspirationals. So furry. Maybe you’re not interested in rockcrawling after all. We can help…<\/p>\n

\"You<\/a>
Can we talk about genetic mutations for a moment? Perhaps you’d like a Fiat Panda<\/a> with a seven-slot grille in 2013.<\/p>\n

WTF.<\/p>\n

– bob<\/p>\n

UPDATE: Oops! Forgot to credit The Truth About Cars<\/a> and Allpar<\/a>. Thanks guys!<\/p>\n

UPDATE II: It turns out that Chrysler Corp. dealers hate the new ads too<\/a>. Kinda like saying that leeches are sick and tired of the whole vampire meme, but we’ll take it where we can get it.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Friends, You may remember back a few hundred days ago when we bought a ten percent stake in the Chrysler Corporation, then gave the company to the quality mavens at Fiat. The day before yesterday, the new bosses unveiled their plans for new products. If the company lives long enough, it appears that they’re looking … <\/p>\n

Continue reading “I’m The CEO! What Did We Buy?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[22,16,18,34],"class_list":["post-1917","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-cars","tag-jeepster","tag-punditry","tag-this-crappy-year"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/posts\/1917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/comments?post=1917"}],"version-history":[{"count":0,"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/posts\/1917\/revisions"}],"wp:attachment":[{"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/media?parent=1917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/categories?post=1917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bobtherieau.com\/blog\/wp-json\/wp\/v2\/tags?post=1917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}