Writer.
Ain't that something?
I'm Bob Therieau. I'm a writer based in Southern California. Hello.
I've written copy for websites, press releases, white papers, ebooks, brochures, social media, and speeches for clients across the country. Clients big and small. I've written for brands that you've heard of, and for companies that are no more.
I love this work, and as you keep reading I think you'll see why.
Everybody can type. Some people can even share a secret with a robot that will do the typing for for them.
That's fine for some people, but I think that readers can see through content that merely goes through the motions. They gravitate towards targeted copy, crafted to engender an emotional response and spur action. I've managed to do that for a quarter century, and you'll see a couple examples here.
This is a print advertisement that ran in an industry trade magazine. I wrote the copy and developed the concept with Susan Eigenbrodt, who designed the piece and cursed me while she was calling out each of the spots.
Working with project managers, the strategy team, and our client's content team, I rewrote the copy across Imagine Communications' entire website.
This was an ambitious project for a local contractor who offers several different products and services. I developed an entirely new website, wrote new copy, added new gallery features, and made SEO improvements.
I wrote the copy for a series of product information sheets detailing technical features for a line of robotic asset management devices. Beep, boop.
I wrote most of the articles for the Martha's Village & Kitchen donor outreach newsletter.
I composed this press release to fulfill a grant requirement to incorporate specific language specified by the funder.
This direct mail appeal features the revised brand voice and new direct mail template design that I developed with my team.
I wrote the copy in this magazine ad introducing Agilent Technolgies to the world.
I was one of two technical editors on this project. Working with Debi Klein, we gathered and rationalized product information from division managers at HP for dissemination to the sales channel.
I wrote the copy for this series of spec ads.
Congratulations! You’ve happened upon bobtherieau.com. It’s the home of a few things I've produced that I hope you'll find interesting. It’s also where therieau.com redirects in case you're into that sort of thing.
Is any of this a good idea? I think so!
I hope you’ll take a few minutes to poke around and if you like what you see I’d love to hear from you.
I’m Bob Therieau. I work as a copywriter and editor and this is where you’ll be able to read some of the things I've worked on over the years.
Pictured here with me is my late, lamented puppy dog. I've always loved this picture because of its misdirection. It leads you to believe that she had some sort of laser vision, which is pretty fun to think about, but her real superpower was that she was an unerringingly faithful friend.
As always, I thank you for stopping by.
Send email to "info" at this URL or say howdy at the social media places.