Friends,
You surely know by now that the domestic automobile industry is in shambles, with players scrambling for any advantage. General Motors has taken to raiding their employee pension funds, for example. Ford has mortgaged its headquarters building on top of the blue oval logo itself. Chrysler, the company that bought American Motors, has been seeking a partner. Renault, the firm that helped finally kill American Motors in the first place over two decades ago, has recently rebuffed Chrysler’s advances. So what is Chrysler to do?
They will have to team up with a well-known brand, famous for its quality and workmanship. A company that Americans will instantly associate with value for money and attention to detail. Clearly, that partner is Fiat!
Oh. Uh oh.
– bob
Credits: Photo courtesy Auto Express magazine, via Kausfiles. Thanks Mickey!