The Little Jaunty Booth Babes
– Proudly Present –
– A Branding Exercise –
– That May Be Overly Precious –
– And Makes Very Little Sense Upon Reflection –
It’s Two Sentences From A Press Release!
“Similar to the Dodge Dart of the late 1960s, the 2013 Dart offers a special blend of style, performance and innovation. The Dodge brand leveraged its nearly 100-year history of passion for building high-quality, innovative vehicles that stand apart in performance and style, as well as from its partner Fiat’s global compact car expertise, to develop the all-new Dodge Dart.”