Tag: marketing

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You need to learn to trust that I know best

I started a fun meme in the copy chat room at work where I share quotes from an “actual person.” I finally let them know the identity of the “actual person” and they all responded with a knowing nod. Now that the “actual person” has left the company and that we’ve now started our own “redundancies,” it’s not as funny. We didn’t even get the opportunity to have a fairwell soirée, so I think that her worst fears—that she didn’t have a ton of fans—seems well-founded.

However, I think that I knew her better than most of my colleagues. After all, I went to a conference in Vegas with her. We had some time to chat and I think that she honestly came from a different place. That business-to-business marketing wasn’t for her, which is a legitimate problem. She presented as a fish out of water, and my fellow kittens pawing at the surface of the pond picked up on that.

Since then, things have changed at the workplace. More on that in a little bit.

Your very best pal,

– bob

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    I Will Stand On My Head

    Friends,

    I won’t actually stand on my head, but the late Cal Worthington, who passed yesterday at the ripe old age of 92 while watching football, certainly would have in his prime. He had dealerships up and down the west coast, and a jingle turned earworm that infected our little minds almost as much as Indio’s “Hub of the Valley” and 30-second descriptions of the travails of the Wacky Wicker Workers. His on-air enthusiasm will be missed, but I suspect that we’ve moved on from his brand of aw shucks hucksterism.

    Now the most effective marketing is nuanced. The best campaigns, they will explain in webinars and marketing executive mixers, is more subtle and appeals to the buying public’s deepest wants and desires.

    The difference between the honesty of Cal Worthington’s pitch and today’s deep mental massage marketers is that the new guys will gladly stand on your head to make a better deal.

    Your pal,

    – bob