Friends,
Why are the Big 3 Detroit automakers in such dire straights? It’s marketing, of course. In 1967 American Motors was sitting pretty (oh, that’s debatable, isn’t it? – ed Leave the Matador coupe out of it.) and having fun. How much fun? This much…
Sure, it’s a lovely car, but what’s happening in the background?
Like a rock? Not really. Dodge boys have more fun? Not likely. Would you really rather drive a Buick? Please. Certainly not your father’s Oldsmobile. Can you see Government Motors or Fiatsler (Chryslat?) doing something like this? Wait, doesn’t Chrysler own the AMC intellectual property assets?
– bob