More!

Kids,

I just picked up the August edition of the Southwestern Edition of Sunset magazine. They say that each regional edition is tailored to the, um, region. I’m not sure if that’s true or not (except for the profile in my copy of San Pedro!) but they did have a story on the best places to purchase a vacation home. My little village didn’t get so much as a wink from the writers and I think I know why.

Oh, it’s salacious and unseemly, but every little hamlet featured in the story had also purchased ad space in the back of the rag. I’m not saying that the editors were unduly influenced or anything. No, not that. What I am saying (I think) is that perhaps the Idyllwild Chamber of Commerce might need to grease some palms if they’re going to get some positive ink in the mainstream press. For some people—not me of course, I’m pure as the driven snow—there’s no better incentive than incentives. Cash preferred. Long-term ad buys more so.

Those other joints weren’t so different from this burg. One was even a planned community in Idaho! Crap! I guess it’s because we don’t have a Starbucks. And never will.

Just another bad day for the Chamber, I guess. We could sure use the cash from the retirees up here though.

And that’s all from Idyllwild’s unofficial Labor Secretary! You’re welcome.

– bob